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Villajoyosa, known locally as La Vila Joiosa, is an enchanting coastal town in Spain renowned for its vibrantly colored houses and rich history. This picturesque destination offers a unique blend of pristine beaches, historical sites, and a renowned chocolate industry, making it a perfect blend of cultural heritage and leisure. Visitors can explore the town’s Gothic and Renaissance architecture, indulge in its culinary delights, and enjoy various water sports along its expansive sandy shores.
Plan your visit during the Moors and Christians festival in July for an extraordinary cultural experience that brings the town’s history to vibrant life.
Be sure to visit the Valor Chocolate Museum and Factory to learn about the town’s famed chocolate making tradition and sample some delicious treats.
How to best experience Villajoyosa?
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Villajoyosa: A Colorful Coastal Charm
| Country | Spain |
| Time in Villajoyosa | GMT+1 |
| Language spoken | Spanish |
| Population | 34,463 (source: latest municipal register) |
| Currency | Euro (€, EUR) |
| Airports |
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Villajoyosa, known affectionately as La Vila, is a historical and colorful town on Spain’s Costa Blanca. Having established its roots in ancient Roman times, this town has evolved through ages while maintaining its quaint essence. It is celebrated for its vibrantly painted houses, which line the seafront like a ribbon of color – each one a badge of identity specific to the fisherman’s family who owns it. Not just beautiful, the town is also historically significant, boasting the well-preserved remains of a Roman funeral tower known as Torre de Sant Josep.
The heart of Villajoyosa is its beach-lined coastline, a major summer vacation destination in Spain. Away from the beach, the narrow cobblestoned streets of the old town exude charm, leading to plazas filled with cafes and boutiques. The Valor Chocolate Museum, situated here, recounts the sweet history of one of Spain’s favorite chocolates, originating from this very town. Furthermore, La Vila is famous for its vibrant festival of Moros y Cristianos, an annual event that stirs the town with lights, sounds, and parades, celebrated to honor Saint Martha.
Apart from its cultural wealth, Villajoyosa is recognized for its economic importance due to the local chocolate industry and fishing trade, both of which contribute to the livelihood of many locals. The fishermen in significant numbers, venture daily into the Mediterranean, continuing a traditional way of life that dates back centuries. This industrious spirit, combined with the charm and natural beauty of the town, makes Villajoyosa a unique place where history and modernity thrive together.
Where is Villajoyosa?
Villajoyosa is nestled along the southeastern coast of Spain, right on the shores of the Mediterranean Sea, just a short distance south of Benidorm.
Distances:
| Route | Distance by car | Time by car |
|---|---|---|
| Alicante to Villajoyosa | 28 miles (45 km) | 40 min |
| Valencia to Villajoyosa | 84 miles (135 km) | 1 h 30 min |
| Madrid to Villajoyosa | 265 miles (426 km) | 4 h 15 min |
What is Villajoyosa famous for?
Villajoyosa is renowned for its brightly colored seafront houses, historic chocolate production, and its lively celebration of the traditional Moros y Cristianos festival.
History
Prehistory to Roman Times (Before 1st Century AD)
Villajoyosa, known historically as Alonis by the Romans, has been inhabited since the Bronze Age. Archaeological findings suggest the presence of Iberian tribes engaging in trade and agriculture. The Romans, recognizing its strategic coastal location, further developed it into a commercial hub, primarily for exporting products such as wine and olive oil to other parts of the Roman Empire.
Middle Ages (5th to 15th Century)
During the Visigothic and subsequently the Byzantine dominion, Villajoyosa served as a defensive frontier against invasions. With the Muslim conquest in the 8th century, it became part of Al-Andalus, and its name evolved to La Vila Joiosa. The Moors introduced irrigation systems, transforming the agriculture of the region. In 1301, it was officially recognized as a town by King James II of Aragon, fostering a new era of growth and fortification.
Early Modern Period (16th to 18th Century)
The town was frequently raided by pirates during this era, leading to the construction of watchtowers along the coast. The local economy thrived on fishing and agriculture. In the 16th century, the iconic walls and the fortress were constructed to protect its inhabitants from the constant threat of pirates and invaders.
19th Century to Present
The 19th century brought industrial growth to Villajoyosa, notably with the establishment of the chocolate manufacturing industry, which remains prominent today. In recent decades, tourism has become a significant aspect of its economy, with visitors attracted to its rich history, vibrant colored houses, and beautiful beaches.
Visit Villajoyosa
What to see and do in Villajoyosa
Villajoyosa, Spain, is renowned for its stunning beaches, historic sites, and vibrant cultural scene. Key attractions include:
- The Valor Chocolate Museum, offering insights into the chocolate making process and history.
- The walled old town, with its narrow streets and brightly colored houses, provides a picturesque backdrop for leisurely walks.
- The Gothic-Catalan style church of La Asunción, and the Roman tower Torre de Sant Josep, which is one of the largest Roman funerary monuments discovered in Spain.
- Explore the local markets for artisan products and fresh produce.
Additionally, visitors can enjoy water sports and relaxation at the numerous beaches along its coast.
Festivals and Events in Villajoyosa
Villajoyosa is famous for its vibrant festivals, particularly the Moors and Christians festival held annually in July. This event features colorful parades, historical reenactments, and fireworks, celebrating the town’s history and cultural heritage. Another significant event is the Desembarco, a thrilling reenactment of pirate landings that took place historically along the coast.
Best time to visit Villajoyosa
The best time to visit Villajoyosa is from late spring to early autumn, specifically May through September, when the weather is warm and sunny, ideal for beach activities and exploring the town’s historical sites.
Is Villajoyosa worth visiting?
Villajoyosa is unquestionably worth visiting for its rich blend of history, culture, and natural beauty. The town offers a unique experience with its colorful architecture, historical significance, and the welcoming nature of its people. Besides historical tours and museum visits, the pristine beaches provide a perfect setting for relaxation and leisure activities. Villajoyosa presents an alluring escape with a taste of authentic Spanish culture.