Color Factory, Manhattan (New York City)

Immerse yourself in the vibrantly interactive world of the Color Factory, an experiential art museum located in the bustling area of SoHo, New York. This innovative attraction is dedicated to celebrating color through multi-sensorial installations, each designed to captivate the imagination and delight the senses. Spread across a spacious expanse, the museum features a variety of collaborative artworks and activities which encourage visitors to rediscover the joy and wonder of color. Intended for all ages, the Color Factory offers a unique journey that not only enchants visually but also enhances one’s perception of everyday life through the lens of color.

Plan your visit during weekdays to avoid the larger crowds typical of weekends, ensuring a more personal and immersive experience at the Color Factory.

To make the most out of your visit, consider purchasing tickets in advance online to secure your entry, as the Color Factory often sees high visitor turnout.

How to best experience Color Factory?

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Exploring the color factory: A World of Hues

Color Factory in New York is a vibrant destination that invites visitors to explore the enchanting world of colors in a multisensory exhibit located in SoHo, Manhattan. Established as a collaborative art project, it offers a series of creatively themed rooms, each designed to encapsulate different aspects of sensory experiences and perception through color. This unique installation not only offers a visual delight but also emphasizes interaction, making it perfect for visitors of all ages. Its popularity as a photographic hotspot stems from its beautifully curated spaces that are ideal for capturing striking images. Tourists are often drawn to its joyful and playful ambiance, which offers a temporary escape from the bustling city life. The visit provides not only aesthetic pleasure but also a deeper appreciation for how colors influence our feelings and interactions. Overall, Color Factory stands out as a leading example of how art can be both accessible and engaging, making it a must-visit on any New York City tourist itinerary.

Artistic delights and interactive installations

Upon entering the Color Factory, visitors can experience a range of attractions designed to immerse them in the world of color. One highlight is the color walk, a striking hallway that showcases the colors of city life through an array of curated hues that represent New York itself. Each room within the factory offers unique installations, such as the confetti room where guests can play and take memorable photos surrounded by cascading colorful paper. The interactive exhibits encourage participation, such as the scent room, where visitors can associate colors with smells. This integration of different sensory elements ensures a comprehensive and memorable exploration of color.

Engaging activities

All age groups find joy in activities like the ball pit, filled with colored balls, providing a fun yet aesthetically pleasing experience. Workshops and seasonal events add another layer to the visitor experience, often featuring collaborations with artists and color experts to deepen the understanding and appreciation of color’s impact.

A Palette of Discovery: Color Factory’s Unique Gift Shop

Not merely an exhibition, Color Factory extends its celebration of color to its gift shop, a notable spot where visitors can take a piece of their experience home. This shop is uniquely stocked with items that are meticulously selected to represent the themes and sensations found within the exhibition. Products range from bespoke paints and colorful stationery to books that delve into the science and emotion of colors. This thoughtfully curated collection allows guests not only to remember their visit but also to incorporate the joy and creativity they experienced into everyday life.

explore the wonders of color factory

Color Factory is a vibrant, interactive art exhibit designed to appeal to visitors of all ages, making it an ideal destination for families, art lovers, and anyone in search of an immersive and joyful experience. Upon entering Color Factory, visitors can expect a celebration of color and creativity through a series of large-scale installations, each offering unique engagements with color and its impact on our lives. From color-coordinated rooms and interactive installations to sweet treats and surprises, Color Factory provides a memorable, photogenic, and fun-filled outing.

best times to visit color factory in manhattan

While Color Factory can be enjoyed year-round, the best times to visit are during weekdays in the morning when the crowds are smaller. This ensures a more personal and immersive experience. Summers and holiday seasons usually see a higher visitor turnout, which might be preferable for those who enjoy a bustling atmosphere.

Special Events

During the fall, Color Factory hosts the ‘Rainbow Revelation’ event, which is an especially vibrant experience featuring extra installations and special performances.

accessibility and limitations

Understanding the accessibility and limitations at Color Factory ensures all guests can have an enjoyable visit.

Accessibility

Color Factory is dedicated to being accessible to all visitors. The venue is wheelchair accessible, and service animals are welcome. There are also several interactive elements that are sensory-friendly.

Limitations

Age Limit: Children under the age of 2 enter free but must be accompanied by an adult.
Dress Code: While there’s no strict dress code, comfortable clothing that you don’t mind getting a bit colorful is advised.
Food and Drink: Outside food and drinks are not permitted.

Notes to visitors

Booking in advance is recommended to ensure entry.
Flash photography is not allowed inside certain installations.
Visitors should be prepared for some light physical activity, like walking and standing for extended periods.

general informations

Here are some details you might find useful for your visit to Color Factory:

Location

Color Factory is centrally located near several major landmarks and transport hubs, making it easily accessible.

Address:

250 Spring Street, New York, NY, 10013

Opening hours

Monday to Friday: 10:00 AM – 7:00 PM
Saturday and Sunday: 9:00 AM – 8:00 PM
Closed on Thanksgiving and Christmas Day.

how to get to color factory

Car

Color Factory can be reached by car from various NYC locations. Metered parking and paid parking garages are available nearby.

Route	Distance	Travel time
From JFK Airport	20 miles (32 Km)	50 minutes
From Brooklyn Bridge	4 miles (6.4 Km)	25 minutes
From Times Square	2 miles (3.2 Km)	15 minutes

Subway

Taking the subway is a convenient way to reach Color Factory. The nearest subway stations are Spring St (C, E) and Broadway – Lafayette St (B, D, F, M).

From	Line	Travel Time
Union Square	B, D, F, M	10 minutes
Wall Street	E	15 minutes
Central Park South	C	20 minutes

Nearby Attractions

Make the most of your visit by exploring these nearby attractions:

Washington Square Park – 0.5 miles (0.8 km)
SoHo Shopping District – 1 miles (1.6 km)
Little Italy – 1.2 miles (1.9 km)
Chinatown – 1.5 miles (2.4 km)
Tribeca – 1 miles (1.6 km)
The High Line – 2 miles (3.2 km)
One World Observatory – 2.5 miles (4.0 km)
Whitney Museum of American Art – 2 miles (3.2 km)
Battery Park – 3 miles (4.8 km)
Statue of Liberty – 3.5 miles (5.6 km)
Brooklyn Bridge – 1.5 miles (2.4 km)
Empire State Building – 3 miles (4.8 km)

Common questions

What is the recommended duration for a visit to Color Factory in New York?

A visit to Color Factory in New York typically lasts 1 to 2 hours. The immersive and interactive exhibits are designed to captivate and engage visitors, allowing them to fully experience each unique room and art installation at their own pace. It’s recommended to allocate sufficient time to explore, interact, and capture memories without feeling rushed.

Are there any eating facilities inside the Color Factory in New York?

There are no traditional eating facilities, such as a restaurant or café, inside the Color Factory. However, visitors are treated to various edible treats and beverages as part of the interactive experience in several of the installations. These small snacks are included in the admission fee. For larger meals, visitors will find many dining options in the surrounding SoHo neighborhood.

Is photography allowed inside the Color Factory?

Yes, photography is highly encouraged inside the Color Factory! The space is designed to be visually striking and offers myriad photogenic spots and installations that visitors can capture. It’s a place meant to be shared with friends and social media followers. However, professional photography equipment like tripods and lights might be restricted, so it’s best to check their policy beforehand.

Are there accessibility accommodations at Color Factory in New York?

Color Factory in New York is fully accessible to people with mobility issues. The venue provides wheelchair accessibility and has elevators to ensure all guests can enjoy the interactive exhibits. If you have specific needs or questions about accessibility, it’s best to contact their customer service in advance to arrange any necessary accommodations.

What should you wear when visiting the Color Factory in New York?

It’s best to wear comfortable clothing and shoes when visiting the Color Factory, as the visit involves some walking and interactive activities. Bright colors or white attire can enhance the experience, as numerous installations are vibrant and designed to interact visually with visitor’s outfits. Comfortable, non-restrictive clothing is recommended to move freely through different setups.

Is there a gift shop at the Color Factory in New York?

Yes, there is a gift shop at the Color Factory in New York. The shop offers a variety of unique items that are reflective of the colorful and artistic theme of the museum, including exclusive merchandise designed specifically for the Color Factory. These items are great for keepsakes or gifts.

Is the Color Factory in New York suitable for children?

Absolutely, the Color Factory in New York is suitable for children and is designed to be a fun and engaging experience for visitors of all ages. Children particularly enjoy the interactive and sensory nature of the exhibits. However, it’s worth noting that children should be supervised at all times to ensure they fully enjoy the experience safely.

What type of installations can be expected at the Color Factory in New York?

Visitors to the Color Factory in New York can expect a variety of installations that range from large-scale sensory experiences to detailed, interactive displays. These installations often involve vibrant colors, intriguing textures, and participatory elements that invite visitors to touch, play, and engage with the art. Every room offers a different thematic and sensorial exploration focused on the concept of color in unique ways.

Can tickets for Color Factory be booked in advance?

Yes, tickets for the Color Factory can and should be booked in advance due to the popularity of the experience. Purchasing tickets online before your visit ensures entry on your preferred date and time. It also helps in planning your visit around the available slots, as tickets can sell out quickly, especially during weekends and holidays.

Are there any nearby attractions to visit after the Color Factory in New York?

After visiting the Color Factory, you can explore several nearby attractions in the SoHo area and its surroundings. Locations like the Museum of Modern Art (MoMA), the Whitney Museum of American Art, and Washington Square Park are nearby. The vibrant neighborhood of SoHo itself is famous for its shopping, dining, and rich artistic history, making it a great area to continue your New York City exploration.

What is the best season to visit the Color Factory in New York?

The Color Factory can be enjoyed year-round, but visiting during the spring or fall might offer a more comfortable experience due to the milder weather, making it easier to explore the rest of New York City either before or after your visit. Additionally, seasonal installations may vary, providing a unique experience depending on the time of year you visit.

Is there a place to store personal belongings while visiting the Color Factory in New York?

Yes, the Color Factory in New York offers lockers where visitors can store their personal belongings safely while they enjoy the exhibits. This service is typically included in the admission price. It’s a convenient option for those carrying backpacks, shopping bags, or other items that might hinder the interactive experience.

HelloMondo review

"A vibrant splash of color but might feel overpriced for the brief experience."

Is the Color Factory in Manhattan worth visiting?

The Color Factory in Manhattan offers a visually stimulating experience with multi-sensory installations. Each room presents a unique palette and theme that can be quite enchanting, especially for those keen on interactive art and aesthetics. However, the experience is relatively short compared to the entry fee, which may deter some visitors. Moreover, while it’s a paradise for photography enthusiasts and families with children, the exhibit might not justify the cost for everyone. It’s important to check what specific installations are featured during your visit as they can vary, influencing the overall value and enjoyment. For those seeking a colorful escape from the typical urban environment, it offers a unique, albeit brief, diversion. However, budget-conscious travelers might find better value elsewhere in the bustling arts scene of New York City.