Taroudant, Morocco

Nestled in the Souss Valley between the High Atlas Mountains and the Anti-Atlas range, Taroudant is often referred to as the “Grandmother of Marrakech.” Known for its rich history and vibrant culture, this Moroccan city offers visitors a more tranquil alternative to the bustling tourist spots. Encircled by ancient walls, Taroudant is home to bustling souks, exquisite artisanal products, and traditional Moroccan architecture. It is a perfect destination for those interested in exploring the authentic Berber culture and historical sites away from the typical tourist paths.

For a unique experience, visit Taroudant in the early morning or late afternoon when the city’s colors and crowds are most vibrant and the light is ideal for photography.

Don’t miss exploring the local souks. These markets are less touristy than those in larger cities, offering a more genuine glimpse into the daily life and commerce of a Moroccan town.

How to best experience Taroudant?

Tickets, tours, and activities for Taroudant are available at these providers:

Click on the logos below to easily compare prices.

morocco taroudant GetYouGuide tickets booking

Feeling lucky? Try the direct search:

GetYourGuide.com Viator.com Trip.com Expedia.com Tiqets.com Ctrip.com (中文)

Taroudant: Gateway to the Souss Valley

Country
Morocco

Time in Taroudant
GMT-1

Language spoken
Arabic and Tachelhit (Berber)

Population
80,229 (source: latest available data from Morocco’s national statistics)

Currency
Moroccan Dirham (MAD, د.م)

Airports

Al Massira Airport (32 mi / 52 km)
Taroudant Aerodrome (5 mi / 8 km)

Taroudant, framed by high fortress walls and graced with the backdrop of the often snow-capped High Atlas Mountains, is a beguiling town steeped in rich history. Once an ancient Berber town, Taroudant has held onto its roots and offers a more subdued yet genuinely enchanting experience compared to the more bustling Moroccan cities. Often called ‘Little Marrakech,’ it showcases a slower pace of life where visitors can meander through labyrinthine souks, sip tea in the sun-soaked squares, and walk along its historic walls, offering a panoramic view of the town and its surroundings.

Distinctly known for its exquisite craftsmanship in jewellery and pottery, Taroudant also offers colorful tanneries and a thriving agricultural vicinity that produces an array of Moroccan staples. Historically, it was an essential trading center, pivotal in the routes across North Africa. Today, its blend of historical significance and cultural wealth makes it all the more alluring to those seeking to dive into the Morocco of yesteryears, with the comfort of less touristic hustle and bustle.

Where is Taroudant?

Taroudant is located in the Souss Valley in southern Morocco, surrounded by citrus groves and pomegranate fields.

Distances:

Route	Distance by car	Time by car
Marrakech to Taroudant	172 miles / 276 km	Approx. 3.5 hours
Agadir to Taroudant	49 miles / 79 km	Approx. 1 hour
Casablanca to Taroudant	338 miles / 544 km	Approx. 5.5 hours

What is Taroudant famous for?

Renowned for its impressive ancient walls encompassing the city and its souks that offer traditional Moroccan goods, Taroudant is also celebrated for its rich history and agricultural importance.

History

Prehistory to Early Settlements

Archaeological evidence suggests that the area around Taroudant, located in Morocco’s fertile Souss Valley, was inhabited by Berber tribes since prehistoric times. These early inhabitants utilized the valley’s rich resources, and over the centuries, developed it into a thriving agricultural hub.

11th to 15th Century

The foundation of Taroudant is closely linked to the strategic movements of the Saadian dynasty in the 16th century, though the region itself had been significant much earlier. During Medieval times, it functioned as a key trade and caravan route connecting the Saharan trade networks with the northern cities of Morocco.

16th Century Mid: Rise of the Saadian Dynasty

In the mid-1500s, under the reign of the Saadian sultans Mohammed ash-Sheikh and Abdallah al-Ghalib, Taroudant became an important military base from which the Saadians organized their expeditions to consolidate power across Morocco. The city experienced a golden age with significant fortification and expansion.

17th to 19th Century: The Moroccan Dynastic Struggles

Following the decline of the Saadian dynasty, Taroudant saw fluctuating fortunes as control of Morocco oscillated among various ruling families. The city’s importance waned compared to the new imperial cities but remained a significant regional power in the Souss Valley.

20th Century to Present

The French colonial period marked a time of marginalization for Taroudant, overshadowed by other Moroccan cities integrated into the French economy. Post-independence, the city has revived its historical legacy, emphasizing cultural tourism and its rich historical architecture, drawing visitors globally interested in its preserved Moroccan heritage.

Visit Taroudant

Explore the Sights and Activities of Taroudant

Taroudant, often referred to as the “Grandmother of Marrakech,” invites visitors to explore its historical walls, vibrant souks, and tranquil atmosphere. Key attractions include:

The ancient city walls, offering expansive views and a glimpse into the city’s formidable past.
The bustling souks, such as Souk Arabi and Souk Berber, perfect for finding traditional Moroccan crafts and spices.
Walking tours around the town to admire the traditional Moroccan architecture.
Nearby excursions to the Atlas Mountains or the palm groves of Tioute.

Annual Festivals and Events

Taroudant hosts several cultural events through the year that celebrate its rich heritage and community spirit, including the popular Harvest Festival in September, where locals celebrate agricultural bounty with music, dance, and traditional foods.

Best Time to Visit Taroudant

The ideal time to visit Taroudant is from October to April when the weather is pleasantly mild, making it perfect for exploring the city and engaging in outdoor activities.

Is Taroudant Worth Visiting?

Taroudant is undoubtedly worth visiting for those interested in experiencing a less commercialized, yet deeply historic side of Morocco. This city offers a unique blend of rich cultural heritage with a laid-back atmosphere, set against the stunning backdrop of the Atlas Mountains. Whether you are a history buff, culture enthusiast, or simply looking to explore something new, Taroudant promises a memorable experience.

What are the top cultural attractions to visit in Taroudant?

Taroudant, often referred to as the ‘Grandmother of Marrakech’, boasts a wealth of cultural attractions that offer a glimpse into its rich history and vibrant local life. Key sites include the city walls, which are among the best-preserved in Morocco, providing a stunning view especially at sunset. The historic palaces and riads are architectural marvels, reflecting Moroccan craftsmanship. Two main souks, Berber and Arabic, offer a cultural immersion where one can observe traditional trading and craftsmanship. Moreover, the Assarag and Talmoklate squares are central hubs of activity, where traditions unfold through daily interactions and occasional cultural events.

What local cuisines should tourists try in Taroudant?

While visiting Taroudant, sampling the local cuisine is a must-do to experience the city’s culture fully. Moroccan culinary staples such as Tagine and Couscous are readily available, often featuring local spices. Unique to the region, try the ‘Tanourt’ bread cooked in traditional underground clay ovens. For meat lovers, ‘Kefta’ (spiced meatballs) offers a flavorful treat. Don’t miss out on ‘Harira’, a rich soup that embodies Moroccan flavor, especially during Ramadan. For a sweet touch, ‘Amlou’, a nutty almond and argan oil dip paired with local bread, provides a delightful taste of traditional Berber food.

Are there guided tours available in Taroudant?

Yes, guided tours are available in Taroudant and are a wonderful way to understand the rich history and culture of the city. These tours are offered in various languages and typically cover the main attractions such as the ancient city walls, the souks, and traditional tanneries. Some specialized tours focus on local agriculture, taking visitors to nearby orange and olive groves, or the intricacies of Moroccan crafts, exploring carpet weaving and silver jewelry making workshops. Guided tours can be booked through local travel agencies, hotels, or online platforms specializing in Moroccan travel.

What types of accommodations are available in Taroudant?

Accommodation in Taroudant varies from luxury riads and boutique hotels to more modest guesthouses and B&Bs, catering to a range of budgets and preferences. Many of the accommodations are traditional Moroccan houses that have been restored, offering guests a genuine experience of Moroccan living with modern comforts. These often feature central courtyards, ornate décor, and rooftop terraces for panoramic city views. For those seeking immersion in nature, some farms and homestays on the outskirts provide a peaceful retreat amidst orange and olive groves.

Can tourists participate in local festivals in Taroudant?

Tourists are welcomed and encouraged to participate in local festivals in Taroudant, which are vibrant and colorful reflections of Moroccan culture. One of the most significant celebrations is the Moussem of Sidi Daoud, an annual religious festival featuring processions, traditional music, dancing, and horse riding displays. Another festive time to visit is during the harvest seasons, such as the Olive Festival, where locals celebrate the season’s yield with various events and tastings. Participating in these festivals offers tourists an authentic insight into the traditions and community spirit of Taroudant.

What are the shopping options in Taroudant?

Shopping in Taroudant is a delightful experience, particularly in its bustling markets and souks, which are full of character and charm. The two main souks, Arabic and Berber, offer everything from fresh produce to handcrafted goods. Tourists can find traditional Moroccan items such as spices, textiles, pottery, leather goods, and ornate jewelry. Bargaining is customary and part of the shopping experience. For more structured shopping, there are several boutiques and shops around the city that offer fixed prices and feature locally made products that make perfect souvenirs and gifts.

What is the best mode of transportation within Taroudant?

Navigating Taroudant can be a charming part of the travel experience. Within the ancient city walls, walking is often the best and easiest way to explore the narrow, winding streets. For longer distances, taxis are readily available and reasonably priced. They can be hailed on the street or found at designated taxi stands. For a truly local experience, visitors can also rent bicycles or take advantage of local horse-drawn carriages, which provide a panoramic and relaxed way to see the city. These options allow for flexible travel at a comfortable pace around Taroudant.

How safe is Taroudant for tourists?

Taroudant is considered safe for tourists, with a welcoming and friendly local population. Common sense safety precautions are advised, as in any travel destination, such as guarding personal belongings and avoiding isolated areas late at night. The city is small and the community tight-knit, contributing to a general sense of security. Local police are visible and approachable. Tourists should also respect local customs and dress modestly to avoid unwanted attention. Engaging with local guides or staying in reputable accommodations can further enhance the safety of your visit.

Country	Morocco
Time in Taroudant	GMT-1
Language spoken	Arabic and Tachelhit (Berber)
Population	80,229 (source: latest available data from Morocco’s national statistics)
Currency	Moroccan Dirham (MAD, د.م)
Airports	Al Massira Airport (32 mi / 52 km) Taroudant Aerodrome (5 mi / 8 km)