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Nestled in the heart of the Waikato Region on New Zealand’s North Island, Matamata is a charming rural town famed for its lush landscapes and vibrant agriculture. It gained international fame as the filming location for Hobbiton in the “Lord of the Rings” film series.
This picturesque setting offers visitors a unique blend of natural beauty, cultural heritage, and cinematic history. From exploring the rolling green hills to visiting the Hobbit holes, Matamata promises a magical getaway infused with the spirit of Middle-earth.
Be sure to book a guided tour of the Hobbiton Movie Set in advance to secure your spot to explore this iconic location without the hassle of last-minute planning.
Consider visiting Matamata in spring or early summer when the weather is mild and the countryside blooms are at their most splendid, enhancing your scenic tour experience.
How to best experience Matamata?
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Matamata: Gateway to Middle-Earth
| Country | New Zealand |
| Time in Matamata | GMT+13 |
| Language spoken | English |
| Population | 8,500 (Statistics New Zealand, 2023) |
| Currency | New Zealand Dollar (NZD $) |
| Airports |
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Located in the heart of New Zealand’s North Island, Matamata is a small town with a big reputation, particularly among movie enthusiasts and Tolkien fans. Originally a farming area, Matamata became famous worldwide as the filming location for Hobbiton in Peter Jackson’s “The Lord of the Rings” and “The Hobbit” film trilogies. The picturesque setting of rolling hills and lush greenery transformed perfectly into the peaceful Shire of Middle-Earth, attracting thousands of visitors each year eager to see the enchanting land of the Hobbits.
Aside from its cinematic fame, Matamata offers a range of activities for all ages, including hot springs, historic sites, and beautiful nature walks. The town serves as a hub for exploring the broader Waikato region, known for its strong dairy farming industry, excellent hiking trails, and vibrant Maori culture.
Visitors to Matamata can explore the Hobbiton Movie Set, a permanent attraction that provides guided tours of the meticulously maintained set. Guests can visit the iconic Hobbit holes, the Green Dragon Inn, and the Party Tree among other recognizable sights from the films. The tours conclude with a special Southfarthing ale available exclusively at the Green Dragon Inn, providing a taste of the Shire to complete the immersive experience.
Events are a significant aspect of community life in Matamata. The town hosts various cultural and artisan events throughout the year, which include local music, food festivals, and craft fairs, contributing significantly to local tourism and community engagement.
Where is Matamata?
Matamata is located at the base of the scenic Kaimai Ranges in New Zealand, contributing to its picturesque landscapes and vibrant greenery.
Distances:
| Route | Distance by car | Time by car |
|---|---|---|
| From Auckland | 107 miles (172 km) | Approximately 2 hours |
| From Hamilton | 40 miles (64 km) | Approximately 1 hour |
| From Rotorua | 45 miles (72 km) | Approximately 1 hour |
What is Matamata famous for?
Most notably, Matamata is world-renowned as the filming location for Hobbiton, attracting tourism for its authentic insights into the famous movie set from “The Lord of the Rings.”
History
Pre-1800s: Early Māori Settlement
The area now known as Matamata was originally settled by the Māori people, who called it “Matamata,” meaning “head” or “headland.” The fertile plains and abundant water sources provided ideal conditions for agriculture and settlement. The Māori utilized the land for growing crops and as a strategic location for defense.
1830s-1860s: European Contact and Land Transactions
The first Europeans to visit the area arrived in the 1830s, and interaction between Māori tribes and European settlers marked this period. By the mid-19th century, European farmers began settling in the region. This led to significant changes in the land use pattern, with increased focus on agriculture and pastoral farming. The famous Matamata estate was established during this time by Josiah Firth, who leased the land from local Māori chiefs.
1870s-1940s: Development and Establishment
Matamata saw significant development in the late 19th and early 20th centuries. The completion of the railway line in 1885 brought enhanced connectivity, boosting local businesses and agriculture. The town was officially founded in 1904 and experienced gradual growth, with amenities and infrastructure such as schools, churches, and stores being established. The dairy farming industry became a pivotal part of the local economy during this period.
1950s-Present: Tourism and Growth
In recent decades, Matamata has evolved into a notable tourist destination, particularly after the area was used as a filming location for the “Hobbiton” village in the “Lord of the Rings” and “The Hobbit” film series. This has led to a significant increase in visitors, boosting local businesses and services. The town maintains its agricultural roots but now also focuses on accommodating and entertaining international tourists.
Visit Matamata
What to see and do in Matamata, New Zealand
Matamata, a picturesque town in New Zealand, offers a unique blend of natural beauty and cinematic fame. Key attractions include:
- Hobbiton Movie Set: Explore the enchanting village where scenes from the “Lord of the Rings” and “The Hobbit” were filmed.
- Wairere Falls: Hike to the North Island’s tallest waterfall for breathtaking views.
- Firth Tower Museum: Discover local history and heritage in this colonial-era building surrounded by beautiful gardens.
- Kaimai Cheese Company: Sample some of the finest cheeses locally produced in Matamata.
Matamata also provides excellent opportunities for walking and cycling through its lush green landscapes.
Events in Matamata
Matamata hosts several annual events that celebrate its rich culture and history. Notable events include the Matamata Festival, held every March, which features local food, crafts, and performances.
The Hobbiton Movie Set also organizes special events such as the Hobbiton Beer Festival, typically in September, offering a unique way to experience the movie set while enjoying local brews.
Best time to visit Matamata
The best time to visit Matamata is during the spring (September-November) and autumn (March-May) months. These periods offer pleasant weather, ideal for outdoor activities and exploring the scenic landscapes.
Additionally, tourist activity is relatively lower compared to the peak summer months, providing a more relaxed experience.
Is Matamata worth visiting?
Matamata is unquestionably worth visiting, especially for movie enthusiasts and nature lovers. The iconic Hobbiton Movie Set is a primary draw, offering a magical glimpse into the lush settings of Middle Earth. Beyond cinematic allure, Matamata’s beautiful waterfalls, engaging local culture, and culinary delights provide a well-rounded and enriching travel experience.
Whether it’s exploring film history or enjoying the natural beauty, Matamata offers something memorable for every type of traveler.